COLOR ME TAIWAN
Color Me Taiwan is the brain child of Subkarma and Learning Academy of Branding founders, James and Tony Soames. It is Asia's largest and most influencial color events that focuses on color forecasting and color celebration. This event brings together world renown color specialists, and local business leaders and artists to explain the power of color and its impact in everyday life. Color is certainly one of the most powerful tools used in all fields of design and branding.
Color Me Taiwan started in 2006 and is now held every 2 years. This events attracts more than 1500 people from the general public, students and businesses. It is an event for all. The event focuses on color trends for the following year and provides an insight into new color palettes and color combinations..
Expanding a career life of more than 15 years in the field of design, Tony remarks that the Taiwanese culture is as colorful as can be. Taiwan lives and breathes color. From the magnificent natural scenery, to the exciting cities, mistifying temples and bustling night markets, color is everywhere in Taiwan. Yet, color is not viewed as a tool for business. Surprinslingly enough, in Taiwan, people do not maximize on color trends to extend product longivety, strengthen the position of their business or create stronger emotional connections to consumers. In fact, in Taiwan, we tend to rely on trend influences from the west and in some cases other South East Asian countries. We have become followers of color trends. And this, sadly, results in belated color applications that are 6 months late.
Through this event, Taiwan is able to showcase its design and artistic prowess and cultural diversity to the world.
Color Me Taiwan in brief:
An international Color Forecasting events
Objectives:
Strengthen understanding of color impact on markets and global color trends for architecture and interior, consumer products and fashion.
Help Taiwanese manufacturers, product developers, designers, retailers lead global color trends.
Become a platform for local Taiwan artists and designers to showcase to the world
Increase Taiwan's global awareness as a design-driven country
